Utility Inc has been recognized by the National Association of Store Fixture Manufacturers, or NASFM, with a 2007 Store Fixture Award. The award for the custom fixture designed to showcase Ducati’s debut line of road bikes provides an unobstructed view of the bike while highlighting its classic Italian design. Incorporating Ducati’s signature Trellis frame gives a nod to the company’s legacy for innovative design while providing an added sense of motion. Utility will be recognized at NASFM’s official awards ceremony on March 7th in Las Vegas when they will find out if the fixture has also been awarded Fixture of the Year.
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Look for these at a bike retailer late this spring.

This entry was posted on Thursday, January 18th, 2007 at 11:56 am and is filed under design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.