Look, I’ve spent around a decade on a tradeshow floor, both pre-show and post tear-down-wait-hours for your damn crate aftermath and I know as well as the average exhibitor, you ain’t gonna see the President nor the Owner of your tradeshow display company until the last night of setup, Windexing™ plexiglass, wiping down conference room tables, removing the empty beer cans and calling it a days work when they’ve only been there for 3 hours after their first-class airline trip into the show. So, I’m calling bullshit to that materialized theory.

So lets put a timetable to the Executives in the above photography.

EXHIBIT 1 & 2: Bruce and Todd putting the last hour finishing touches to the Smith booth at SIA, wee into the Vegas night TWO days before the show opens.

EXHIBIT 3: Bruce conducting business on a Union owned, highly forbidden, legsaver known as the GES PIMP WAGON.

EXHIBIT 4: Jake Burton Carpenter in the gray tee shirt on the right enjoying his all grown up Trevor Andrew (Burton team rider) band’s performance. In addition, this was most likely Jake Burton’s first trip through the ski section of the tradeshow, since the brand began showing, in order to visit the YARD section of SIA.

EXHIBIT 5: Bruce strutting his overly heavy tool bag out of Mandalay Bay Convention Center to “The Chapel of Love” by the Dixie Cups.

This entry was posted on Tuesday, January 30th, 2007 at 11:11 am and is filed under culture, design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.