While checking scores around the league on NFL.com yesterday I noticed an ad for a Super Bowl retrospective. I thought it was going to be a DVD box set so I wanted to see what the story was. Turns out it wasn’t a collection of DVDs, it was a book. But not just any book, this book is 7 color process printed, 900 pages, 1200 photos all spot varnished. Every page is lined in silver leaf. the book is 20 inches by 20 inches and weighs 80 POUNDS! It’s hand bound to premium leather and comes with a silk clamshell box and a pair of white handling gloves. And it retails for three thousand dollars. But that’s the standard edition.

The MVP edition comes with signatures from every living MVP from ever Super Bowl, as well as 20″x24″ polaroid prints from every living MVP from Walter Ioos Jr., one of the most high renowned sports photographers in the world. And if you buy this edition Walt will come take your portrait in a style that matches all the MVPs.

The MVP edition will only set you back FORTY THOUSAND DOLLARS.

After doing some research this book was created by a company called Opus, who turns out, designs 3 thousand dollar books regularly. They have editions for Formula 1, Manchester United and of course, the Super Bowl.

Truly awe inspiring. A designer’s dream, a project manager’s nightmare, a printer’s apocalypse.

Click the image above, or check it out here.

This entry was posted on Monday, November 26th, 2007 at 11:56 am and is filed under design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.