My friend Drew works at a studio in Toronto called Taxi. Taxi just celebrated their 15th year in business, and instead of sending out a gift box or throwing a party, they did something pretty incredible. When the temperature drops to 15ºC below 0 the Canadian government issues a cold weather warning. When this happens homeless shelters are instructed to let more people in to gain refuge. To help these people Taxi designed a jacket that is insulated, with newspaper.
Check it out! It’s really awesome. Good work guys.
December 23rd, 2007 at 7:19 pm
Wow. That really is an incredible concept housed in beautiful & effective design that makes a change in this world. Everything they did behind this project is inspiring. It is something to strive for in many ways.