Where the Wild Things Are

In November the D.O.E. crew went up to Wrangell Alaska to meet with the fine folks of Wrangell Seafoods. The purpose of our visit was to examine Wrangell’s brand, to see what sets them apart from their competition so we could highlight this in future projects.

After speaking with a lot of people, watching sea cucumbers be processed, and riding on a boat we came back to Seattle with a lot of information and ideas about their brand. We needed a compelling way to communicate our findings to the people at Wrangell Seafoods, we thought their story was fitting of a hand crafted book. Built from teak wood and hand bound by our friend and outstanding craftsperson Debra Fabrizzi, the book is meant to speak to the small town look with a tough work ethic.

The copy outlines all the strengths Wrangell has in their brand as it exists today and is followed up by our recommendations to make them stronger. More photos of the book can be viewed after the break.

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